Verified

Confirmed to come
from real humans

Permissioned
Longitudinal
Anonymous

Collected
with consent

Consensual, tracked
over time

Protects identity and avoids liability

Only give data you choose to share

You decide who uses your data, and when

When your data creates value, you share in it

Your privacy choices always come first

Get Rewarded
Stay in Control
Stay Respected
Share Wisely

Collect only data people choose to share

Design systems that give individuals control

Reward people when their data drives results/revenue.

Respect consent and protect every choice

Share Value
Build Trust
Honor Privacy
Ask Honestly

Reward people when their data drives results

An apolitical 501(c)6 nonprofit alliance focused on establishing an infrastructure for a more fair and profitable digital economy for all participants.

Vision

A world where...

People own their digital identities, with the power to grant or revoke access at any time.

Institutions use data ethically, reducing risk and rebuilding public trust.

Truth and democracy are strengthened, not weakened, by technology.

Values

Be guided by facts and truth

Mission

To shift the digital economy from one built on exploitation to one built on collaboration, where Humans control their data and share it on their terms.

Who we are

a man with a beard and a helmet on
a man with a beard and a helmet on
a woman looking through binoculars at a green screen
a woman looking through binoculars at a green screen

Believe you can do more than seems possible

Give to get; serve the greater good

Think big, act with impact

Rising tides lift all boats

Substack

Bluesky

Marketing Accountability Council Marketing Accountability Council

Our Partners