But today, most of it is dirty data taken without consent, full of errors, and used to track people instead of serving them.
The world runs on data.
The Clean Data Alliance believes everyone should have:
Agency → control over who uses your data.
Dignity → respect for your privacy and choices.
Compensation → a fair share when your data creates value.
$3.1 T
Annual global cost of ad fraud & dirty data. (IBM)
79%
Of consumers are concerned about how companies use their data (KPMG survey).
