





Verified
Confirmed to come
from real humans
Permissioned
Longitudinal
Anonymous
Collected
with consent
Consensual, tracked
over time
Protects identity and avoids liability




Only give data you choose to share
You decide who uses your data, and when
When your data creates value, you share in it
Your privacy choices always come first
Get Rewarded
Stay in Control
Stay Respected
Share Wisely
Collect only data people choose to share
Design systems that give individuals control
Reward people when their data drives results/revenue.
Respect consent and protect every choice
Share Value
Build Trust
Honor Privacy
Ask Honestly
Reward people when their data drives results
An apolitical 501(c)6 nonprofit alliance focused on establishing an infrastructure for a more fair and profitable digital economy for all participants.


Vision
A world where...
People own their digital identities, with the power to grant or revoke access at any time.
Institutions use data ethically, reducing risk and rebuilding public trust.
Truth and democracy are strengthened, not weakened, by technology.
Values
Be guided by facts and truth
Mission
To shift the digital economy from one built on exploitation to one built on collaboration, where Humans control their data and share it on their terms.
Who we are






Believe you can do more than seems possible
Give to get; serve the greater good
Think big, act with impact
Rising tides lift all boats









