About The Clean Data Alliance
The Clean Data Alliance (CDA) is a nonprofit movement dedicated to creating a digital economy built on truth, trust, and dignity.
Today’s internet runs on dirty data information taken without consent, sold without transparency, and used to manipulate people. This system, known as surveillance capitalism, erodes trust and undermines democracy.
We exist to replace it.
Mission, Vision and Values
We’re are transforming the digital economy, one data point at a time.
Mission
Work to ensure the world operates on anonymous, permissioned and verified Clean Data by giving everyone in the world Data Agency: control of and compensation for their personal information in the digital economy.
Vision
A world where:
People own their digital identities, with the power to grant or revoke access at any time.
Institutions use data ethically, reducing risk and rebuilding public trust.
Truth and democracy are strengthened, not weakened, by technology.
Guided by facts and truth
Working for the greater good
Thinking big for maximum impact
Empowering people, not directing them
Treating everyone with dignity and respect
Believing that rising tides lift all boats
Core Values
Board & Advisors
The Clean Data Alliance is guided by leaders who bring decades of experience across marketing, technology, sponsorship, research, and data ethics. Our board and advisors represent diverse perspectives but share one commitment: replacing exploitative data practices with systems that give people agency and deliver trustworthy outcomes.
Michael Munson
Inspired by the "Innovator's Dilemma," Michael is a serial entrepreneurial dot connector with a couple exits. He has a unique background in sponsorship marketing and internet software business model innovation that makes him undaunted by large undertakings like replacing exploitive surveillance capitalism with collaborative data agency.
Driven by her passion for community building, Bekah brings a no-nonsense MBA mindset to making social impact. She understands how nothing moves forward unless markets are satisfied, finances are in order, and operations are efficient enough to effectively create demand while delivering solutions to meet it.
A sponsorship marketing "true-believer," David has decades of experience managing events, selling rights, activating them for corporate clients, and building tactical technology solutions to serve those looking to improve sponsorship marketing impacts for brands, for and non-for-profit properties, and community stakeholders.
A former corporate marketing executive with brands like IBM and Mastercard, Jay taught Marketing at the College level for a decade. Over time, he recognized a trend toward unsustainable practices and started the Marketing Accountability Council to do something about it. He now advocates for improvement that starts with better data.
Jen has a passion and talent for UX design, product realization, and human behavioral design. She teaches the next generation of UX professionals at Northeastern University and advises companies how to build experiences that makes sense of data-heavy applications as founder of product realization consultancy YesYesKnow.
Whether on the Wall Street trading floor, leading investor relations, advising entrepreneurs as a SCORE mentor, helping wellness-oriented CPG brands gain more market traction, or as an Investment Banker, Rob always brings an investor mindset to anything he does. He is a master at making connections between people that create value.
Together, they own Performance Research, one of the world's most renowned large scale event audience assessment firms. In addition to work for major brands and entertainment properties, they also partnered with IEG founder Lesa Ukman on Pro Social Valuation, a firm that assesses the social impact of sponsorship marketing.
Together, they own Performance Research, one of the world's most renowned large scale event audience assessment firms. In addition to work for major brands and entertainment properties, they also partnered with IEG founder Lesa Ukman on Pro Social Valuation, a firm that assesses the social impact of sponsorship marketing.
One of the more accomplished orchestrators of corporate partnerships - especially social impact ones - there is. Kevin has a gift for unlocking value in partnerships that most miss. He's led major naming rights deal sponsorships of large venues, put together technology alliances between corporations, and everything in between.
The Director of the NY Tech Alliance, the largest technology-oriented advocacy organization and networking organization serving a single city in the world, Doug sees all manner of tech companies and knows their challenges. He knows the resources they need and develops go-to-market strategies to help find initial traction
A thought leader at the intersection of corporate data management and AI, Cecilia brings decades of major brand experience in multiple sectors to her consulting firm 3Standarddeviations. She's a frequent speaker at Ivy League institutions and offers pragmatic solutions to identify and solve today's data problems.
