Decision
Makers

Professionals in Marketing, Product, AI, and Policy who are tired of making decisions based on "zombie profiles" and want data based on verified human truth.

Universities, Enterprises, and Public Institutions responsible for trust, compliance, and outcomes who need a future-proof standard for data ethics.

Those who need defensible, auditable insights—prioritizing meaningful psychographics over generic demographic proxies.

Accountable Institutions

Truth
Seekers

Stop guessing. Start connecting. The industry is currently running on "Dirty Data"—surveillance-based, inferred, and up to 88% wrong. Join the movement to replace "optimization theater" with Human Truth

Lead Your Organization Into

The Clean Data Era

A Standards-Based, Future-Ready Certification for Operational Credibility and Trust.

Meet your guide

To bridge the gap between where you are today (trapped in 'Optimization Theater' and 'Dirty Data') and the Clean Data Standard, you need a proven curriculum and a technical roadmap that replace 'market guessing' with Operational Credibility.

Jay Mandel
Professor of Clean Data

Jay acts as your "Strategic Insurance." He ensures that the Clean Data Standard isn't just theoretical compliance—it is an operational framework tethered to your bottom line. His role is to bridge the gap between "dirty data" confusion and executive clarity, helping you identify the "Executive Gaps" in your current vision so you can lead your organization with behavioral certainty.

The High Cost of Dirty Data

The
Crisis

Companies rely on "Third-Party Scraps"—data that is unverified, unpermissioned, and stripped of context.

Systems make poor inferences (like assuming you love Disney musicals because you played Frozen 50 times for your toddler).

A global trust crisis where individuals disengage, and businesses lose millions on "market guessing."

The Consequence

The
Result

We have been trained to use everything and own nothing.
The current data economy is built on Extraction, not Relationship.

The Curriculum:
6 Modules to Mastery

Module 1:
Big & Dirty Data

Understand the "Collect All Myth" and why volume does not equal meaning. Learn to identify the "Behavioral Debt" your organization is accumulating.

• Module 2:
The Data Hierarchy

Move beyond the "Low Fidelity" of Third-Party data. Master the "Gold Standard" of Zero-Party Data—where the customer explicitly tells you who they are.

Module 3:
The 4 Pillars.

Learn the non-negotiable definition of Clean Data:
1. Verified:
Human, not Bot

2. Permissioned:
Consent is explicit and revocable.

3. Longitudinal:
Understanding the story over time, not just a snapshot.
4. Anonymous:
Decoupling identity from insight to protect dignity.

Module 4:
The Clean Data Mandate

Discover the Triple Dividend of Client Centricity: Better Experience, Higher Retention, and Increased Revenue.

Module 6: Redesigning Consent.

Stop writing "Contracts of Adhesion" (legal shields) and start writing Data Relationship Agreements. Learn to design consent flows that people actually understand in 30 seconds.

Module 5:
The Electronic Bill of Rights (eBOR).

Move beyond "Compliance Theater." Learn the framework that treats personal data as property: Consent, Anonymity, Control, and Accountability.

The Certification

Diagnose:
Audit your current "Data Debt" and identify dirty data sources.

Switch:
Move your strategy from Inference (guessing) to Zero-Party (asking).

Design:
Create "Human Data Rights Agreements" that earn trust instead of demanding it.

Lead:
Guide your organization through the shift from surveillance-based marketing to dignity-based relationships.

This isn't just a course; it is a signal of Ethical Competence and Operational Credibility.

By the end of this training, you will be able to:

Compliance is temporary. Rights are forever. Build your business on truth.

Lead Your Organization Into the Clean Data Era.

The era of surveillance is ending. The era of permission has begun. Don't let your organization get stuck in "Optimization Theater." Replace "market guessing" with Operational Credibility and build your business on verified human truth.