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Dirty Data
De-Programming & the Clean Data Alternative

The in-house workshop that exposes the myth of data-driven marketing and replaces it with a framework rooted in truth, transparency, and trust.

man in white dress shirt standing beside woman in black shirt
man in white dress shirt standing beside woman in black shirt

The Curriculum

This isn’t some fluff seminar with 80 slides and a branded stress ball. This is a radical inside job designed to shift your team’s mindset — from playing along with a rigged system to building something better.

  • Busts the biggest lies in modern marketing

  • Reveals how Dirty Data is driving bad strategy, burnout, and legal risk

  • Introduces Clean Data principles and how they reduce costs + increase trust

  • Gives your team a new playbook for growth without manipulation

  • Ends with a company-wide Clean Data Pledge

graphs of performance analytics on a laptop screen
graphs of performance analytics on a laptop screen
Module 1: Welcome to the Machine

  • From the Internet Bubble to Surveillance Capitalism

  • Why most marketing data is garbage

  • Dirty Data’s hidden costs: legal, emotional, environmental

"Data isn’t the new oil. It’s the new asbestos."

blue and green peacock feather
blue and green peacock feather
Module 2: Your Brain on Dirty Data

  • Why “personalization” often means manipulation

  • The science of FOMO, urgency, and addictive design

  • The burnout economy: when chasing KPIs becomes self-harm

Real story: The 3% CTR that broke a team’s spirit

blue sky and white clouds
blue sky and white clouds
text
text
Module 3: The Clean Data Alternative

  • What Clean Data actually means

  • Consent, permission, and longitudinal value

  • How Clean Data can slash energy + infrastructure costs by 90%

  • Case studies

Module 4: Rewriting the Playbook

  • How to map Clean Data onto your current stack

  • New ways to measure trust, loyalty, and real outcomes

  • Marketing without manipulation: yes, it’s possible

Module 5: The Pledge

We end every workshop with a Clean Data Pledge — a collective commitment to marketing that honors transparency, human dignity, and actual strategy.

“We pledge to reject manipulation masked as engagement.
We pledge to make marketing worthy of the attention it asks for.
We pledge to build systems that grow through trust, not addiction.”

Teams that take the pledge receive Clean Data Alliance certification and get listed on our public directory of companies leading the clean data revolution.

man writing on paper
man writing on paper

FAQs

Who should attend this workshop?

Marketers, analysts, and anyone tired of deceptive data practices.

What will I learn during the training?

You’ll identify sneaky data tricks, understand their impact, and learn transparent, ethical data use strategies.

How long is the workshop?

The session lasts about three hours with hands-on exercises.

Is there a follow-up after training?

Yes, we offer resources and support to keep you on track.