Media Center

This is your hub for news, insights, and resources advancing Clean Data and Data Agency.

For media inquiries, interviews, or additional information, please contact:
Michelle@bklynitemedia.com

Frequently Asked Questions

What does “dirty data” mean and why is it a problem in today’s digital economy?

Inaccurate, unverified data collected without permission or with coercion, that contains personally identifiable information (PII), and as a result carries legal risk to own.

Can you explain CDA’s mission and how it differs from other data privacy initiatives?

The mission is to make the data economy work better for everyone. CDA believes the best way to undo the damage caused by the surveillance capitalism business model is to build a better business model based on Data Agency that outcompetes it in the marketplace. We're not waiting for or relying on government-oriented half-measure solutions that may take years to put in place to have any impact.

What is your vision for a world where people have full control over their digital identities?

Shifting priorities away from corporate and government control of data to individual control allows greater sovereignty that strengthens trust among institutions,governments and with one another. People that are treated with dignity, are empowered and respected, and operate on truth, not misinformation.

What are CDA’s core values, and how do they guide your work?

It's really simple. Be honest and respectful to others in everything you do and everything else will take care of itself. CDA believes too many institutions and people are operating on a belief that deceit is more profitable than honesty. Our ambition is to make people and institutions believe truth is more profitable than deceit.

Who are the key leaders and spokespersons at CDA, and what are their roles?

Michael Munson sets the strategic mission direction and high level objectives for CDA as the top leader of the organization. Jay Mandel is responsible for the infrastructure and communications that deliver the CDA message. That said, CDA is not a hierarchical organization and it belongs to everyone involved or who wants to be a part of the CDA movement. We will ensure everyone who wants to participate has a voice and way to be heard. CDA will always be ready to listen to new voices, evolve, and embrace new partnerships.

Why is CDA relevant now in the context of AI, big data, and technology ethics?

When the Vice President of the United States is talking about the importance of data sovereignty, and has no idea how to achieve it, and you do, you know the time is now. For more on this topic, feel free to request an interview with Michael.

How does CDA ensure data is “anonymous, permissioned, and verified”?

CDA doesn't ensure data has these attributes. It wants organizations to hold Human data only after asking for permission to have it. It wants organizations to only hold Human data that can't be personally identified to reduce compliance cost with data privacy laws and protect themselves from liability following data breaches. It wants organizations to only use and operate on Human data verified to be from a Human to reduce the chances of being sued for breach of fiduciary duty for following Dirty Data practices CDA will be educating lawyers about.

What does “Data Agency” mean, and how does CDA give it to individuals?

It means you control your data and determine who uses it on your terms. CDA doesn't give it to individuals. That's up to organizations who want to use data provided by Human individuals. CDA will certify organizations as Clean Data practitioners if they demonstrate providing Data Agency to their customers and constituents, as part of a greater Clean Data certification process.

Can you share examples of CDA’s initiatives, partnerships, or projects so far?

CDA was initially started as a result of a meeting with the NY Tech Alliance. It has also embraced partnership with Agile Brain technology and The Wellness Network. CDA has plans to develop an affiliate network and aiming to hold Clean Data Summits throughout the United States starting in 2026.

How can organizations or individuals get involved with CDA?

Contact us through email at http://cleandata.world and tell us you want to get involved or propose a way to do so. Otherwise, you can join the Alliance for free from the website, just by saying you believe in the CDA mission, or you can buy an individual or corporate membership that will give you benefits and access to participate in CDA conversations, as well as a Clean Data Certification you can use in your organization's marketing messaging and packaging.

What challenges does CDA face in changing data practices globally?

There's a lot of momentum behind surveillance capitalism and inertia about Data Agency because most people don't think it is possible.

How does CDA measure its impact or success in building a trustworthy digital economy?

By number of members and partners. Ultimately, virtually every person and organization should be a CDA member. Other ways would be a reduction in lawsuits for data breaches

How can the media contact CDA for interviews, resources, or press materials?

All press inquiries should go through Michelle Lam.