Events and Media

Embracing clean data practices enhances privacy compliance, and improves data quality that can lead to:

• Revenue uplift of 8-20% by enabling hyper-personalized experiences, targeted sponsorships, and effective monetization, increasing ticket sales, retention, and advertising yields.

• Profit margin improvement of 10-18% by improving event planning precision, reducing marketing waste, and lowering GDPR and CCPA compliance costs. Improved audience insight enables more efficient staffing, vendor management, and operations, for large conglomerates to social media influencers and local event organizers.

• New Possibilities: Integrating zero-party data with AI and analytics unlocks powerful audience segmentation and predictive insights, transforming both live and digital media experiences.

Sources:

Expert Market Research Statista Deloitte Forbes