AI
Global Market Size: $650 billion, expected to reach $3.7 trillion by 2034 (20% CAGR)
Embracing clean data practices as the source enhances privacy compliance, and improves data quality that can lead to:
Revenue uplift of 10-25% by enhanced model accuracy, personalization, and customer trust, driving stronger user engagement and monetization from AI-powered products and services.
Profit margin improvement of 10-20% from lower data acquisition costs, regulatory risks (GDPR, CCPA compliance), and reductions in costly errors from low-quality or biased datasets.
Strategic Imperative: Access to high-quality, consented zero-party data fuels sustainable AI innovation, crucial in sectors where human preferences and privacy intersect deeply, like healthcare, finance, and media. Privacy-aligned zero-party data strategies reduce mistakes, reduce energy use enable pricing power, and are foundational to scaling AI effectively.
Sources:
Precedence Research Deloitte Forbes Forrester Grand View Research
