Public Sector & Government

Embracing clean data practices enhances privacy compliance, and improves data quality that can lead to:

• Highly accurate, consented, and relevant insights into citizen needs and preferences to better inform government policy and resource allocation decisions.

• Reduction in errors and resource allocation when not relying on inferred or aggregated data to make decisions. Some estimates suggest nearly $10 trillion of global savings possible.

• By integrating clean, zero-party data into digital government platforms, agencies can tailor public services, improve program participation rates, and increase policy responsiveness, reducing expensive rework and administrative overhead. Results in significant cost efficiencies that improve services, reduce tax rates, and increase trust in government.

Sources:

World Economic Forum OECD U.S. BEA Qualtrics Bloomreach