Retail

Embracing clean data practices enhances privacy compliance, and improves data quality that can lead to:

• Revenue uplift of 5-15% from better customer segmentation, personalization, and inventory optimization, leading to higher conversion rates and average order values.

• Profit margin improvement of 10-20% from reduced returns, fraud, and marketing waste; improved demand forecasting; and higher customer lifetime values from trust-driven data handling translate to better operational leverage.
  

• Competitive Differentiation: Privacy-first zero-party data models reduce regulatory risk and enhance brand reputation, driving loyalty and repeat purchases in a crowded marketplace

Sources:

Capital One Shopping AMZScout Invesp Sellers Commerce EMarketer