Travel & Hospitality

Embracing clean data practices enhances privacy compliance, and improves data quality that can lead to:

• Revenue uplift of 5-15% from clean and high-quality guest data that enables personalized experiences, targeted marketing, dynamic pricing, and loyalty programs that increase bookings and ancillary sales.
  

• Profit margin improvement of 10-25% by reducing operational inefficiencies, better demand forecasting, fraud reduction, and automated customer service to improve margins and reduces costs

• Competitive Advantage: Privacy-compliant, consent-driven data collection builds traveler trust, reduces regulatory risk, and enhances brand reputation in the increasingly experience-driven travel market.
  

Sources:
EHL Insights Escoffer AHLA Netsuite Deloitte