Advertising

Global Market Size: Up to $1 trillion


Embracing clean data practices enhances privacy compliance, and improves data quality that can lead to:

  • Revenue uplift of 5-20% by zero-party clean data enables hyper-targeted advertising, personalization, improved ROI through better campaign effectiveness and reduced ad waste.

  • Profit margin improvement of 10-25% by enhanced network management, fraud detection, predictive maintenance, automated customer service, and compliance efficiencies that lower operational costs and capital expenditures.

  • Competitive Advantage: Enhanced measurement and attribution, fraud reduction, and privacy-compliant data strategies lower cost-per-acquisition and legal risks, improving profitability.

Sources:

Magna Global Dentsu Abbey Mecca WPP Deloitte